Original Designs

The ideas in this book will get your own creative juices flowing. Innovation meets modern design.

Tonality, Shading, And Shadow Come Into Their Own

"Letterhead and Logo Design 6" is a great addition to the library of any graphic artist. Although I marginally preferred volume four in the series, this edition contains many examples of brilliant logo and letterhead design. I gave the book four stars rather than five because the conceptual explanations from the designers seen in earlier volumes are largely gone from this edition. That in no way takes away from the brilliance of most of the designs exhibited in this book, however.

I was drawn especially to some of the more stark, monochrome designs, especially those with a single element of color strategically positioned: classic examples are the effort from Christian Nielinger on page 23, and the material for Process Solutions on page 63 from Howard Levy. Some other designers elected to use color as a main element of the design with stunning effects: I was particularly pleased with the use of elemental orange in the design for Clark Printing (page 53) skillfully executed by designers Perry Chua and Nancy Yeasting of Big Eye Creative.

Tonality, shading, and shadow really come into their own as integral design elements in this volume with a brilliant design (page 42) from Emanuel Barbosa for Vector XXI, and the sublime design from Hellen Rayner of Blue i Design on page 93, which is perhaps my favorite of all showcased designs in the book.

While not every design in the book is great, all are very original, and are certainly worth evaluating, whether you are a designer or a corporate representative looking for a new corporate image. For those who do see something they like, there is a helpful directory of participants in the back of the book.

For anyone with an interest in logo and letterhead design, whether casual or professional, this is a very good book and I recommend it without reservation.

...a clean collection of letterhead and logo designs

for anyone interested in having a good source of inspiration when it comes to well though letterhead and logo designs this might be the book for you. however, if you were expecting a 'how to book' or a recipe on designing logos, you are better of looking elsewhere.it covers ideas from a large range of industries with a nice arrangement of logos, by themselves, on business cards, and as on letterheads. it is extremely applicable to most industries and even web design for the 2000s.great book over all for your graphic design literature collection.