From Library Journal

Originally published as Part-Time Public Relations with Full-Time Results (Professional Media, LJ 3/1/96), this volume has been updated and expanded by editor Karp (academic affairs, Clarion Univ., PA) and the Library Administration and Management Association (LAMA) of the American Library Association to include highly useful essays (both articles from the original edition and new ones) that focus on helping librarians better understand how public relations can help make their library as user-friendly and user-oriented as possible. The contributing writers, all librarians or library science instructors, add sound essays on marketing and development activities; writing news, photo, and press release announcements; designing library publications; creating web-based public relations and exhibits; establishing multimedia programs via touch screen kiosks and CD ROMs; planning special events; and desktop publishing. The annotated bibliography and webography, the super chapter-specific additional sources, including web sources, and the many sample press releases, brochures, and flyers all contribute to this topnotch hands-on guide that covers most everything librarians need to execute public relations effectively. While it is most disappointing that throughout the material the writers perpetuate the archaic reference to end users of library services as patrons instead of the customers they are (would you like to be patronized?), nevertheless, the smart grounding of this material in business literature makes this reasonably priced tool essential and highly recommended, especially for public libraries. Dale Farris, Groves, TX
Copyright 2002 Cahners Business Information, Inc.

From

This guide reflects and illustrates the role of new technologies in library public relations. Each of its nine chapters was written by a PR coordinator or director of an academic library with experience in public information or communications. Each chapter concludes with a list of additional sources of information. There also are sample screen captures, press releases, and exhibit forms, to name just a few PR tools. This guide offers practical strategies that can help libraries, whatever the size or budget, attract new users. RBB
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